Share of Local Voice is the percentage of local search visibility your business captures versus competing businesses across a defined set of keywords, locations, and SERP features such as the Google local pack, Google Maps, and localized organic results.
For a platform like GeoRankTracker, Share of Local Voice is used to measure how visible a brand is market-by-market, not just whether it ranks for one keyword in one city. It turns local rank tracking data into a competitive visibility metric, helping multi-location businesses, agencies, and local SEO teams understand where they dominate, where they are losing ground, and which locations need action first.
How Share of Local Voice Works
Share of Local Voice is typically calculated by weighting rankings across tracked local keywords and geographic points, then comparing your total visibility against competitors. Higher rankings in high-value local positions contribute more to voice share than lower rankings or non-visible placements.
- Keywords: The local queries being tracked, such as “dentist in Austin” or “emergency plumber near me”.
- Locations: Specific cities, ZIP codes, neighborhoods, or map-grid points monitored in GeoRankTracker.
- SERP features: Visibility in the local pack, Maps, and localized organic listings.
- Competitors: Other businesses appearing for the same local searches in the same service areas.
Why It Matters for Local SEO
Traditional rank tracking can show that you are #2 for a keyword, but it does not show how much total local visibility you own across an entire region. Share of Local Voice gives a broader view of competitive presence. For example, a brand may rank well in downtown Chicago but have weak visibility in surrounding suburbs. GeoRankTracker helps surface that gap by comparing performance across all tracked geo-points.
This makes Share of Local Voice especially useful for:
- Multi-location brands comparing store-level visibility
- Agencies reporting competitive local SEO performance to clients
- Franchises identifying underperforming territories
- Local SEO teams prioritizing GBP, citation, review, and on-page improvements by market
Simple Example
Tracked keywords: 20
Tracked locations: 10
Total local visibility points available: 1000
Your brand visibility points: 320
Competitor A: 280
Competitor B: 190
Competitor C: 210
Your Share of Local Voice = 32%In GeoRankTracker, that 32% is more actionable than a single ranking because it reflects your real competitive footprint across the local areas that matter to your business. In short, Share of Local Voice is a local SEO benchmark for measuring how much of the available search attention your brand owns in each market.